This book, beautifully illustrated with full-color images, provides information that digital artists will find valuable. It opens with a discussion of the history and symbolic meanings of color in visual communication. A brief primer on the color physics is followed by descriptions of the technical considerations necessary for creating true colors at each step of today’s digital process.

This book examines graphic design as a form of communication, with the goal of sending a specific message to a target audience. You will find information on starting a new idea, developing the concept, and putting all the pieces together to communicate a message. A special section explores the fields of graphic design, including examples from experienced professionals who provide advice and tips for real-world graphic design.

As you read this book, you will learn about the history of typography, become familiar with the basics of type, and learn how typography has evolved for use on the Internet. You will learn about the elements of type, how to control the use of type within documents, use type as a design element, learn the proper way to output files for printing or distribution on the Web, and more.

The book delves into critical, foundational subjects including appropriate site structure; the importance of identifying your target audience; making sure your sites download efficiently; using type properly; and incorporating rich media such as animations, video, and sound. You’ll also learn how to avoid common mistakes, and ensure that visitors find your sites elegant and focused on the content you wish to deliver.